Farewell Letter

Tuesday, February 11, 2020

Querida comunidad,

As you know, Dulceria started as a means to bring comunidad together, to be a space of belonging, where the diversity of identities and experiences in our comunidad is valued, and to celebrate Mexicanidad as an asset …one delicious pan dulce at a time.

However, soon after our January break, it became clear to me that the level of physical and emotional investment needed to sustainably grow Dulceria without compromising its role as a community building space (and my well being) is beyond what I can realistically continue to do.

Hence, with el corazón en la mano, I share with you that Dulceria will be closing its doors at the end of the February; like all things Dulceria, we will be hosting a Farewell Party on Sat, Feb 22 to thank each and all of you for being on this journey with us, stay tuned!

I am grateful for the oportunidad to work with the most dedicated and unapologetic team of pan dulce makers, for the support of a comunidad that values and recognizes us as an asset to our city and our state, and for the chance to run a successful and transformative business.

What started in 2016 as an act of resistance, healing and support for communities directly impacted by the hateful rhetoric and actions of our very own President flourished into a beautiful space of belonging, community action, and modern pan dulce enjoyment. Some of our accomplishments include:

– Fundraising for immigrant rights and legal services in support of the outstanding work done by the Immigrant Law Center of Minnesota.

– Hosting an Art & Healing space during Trump’s visit to Minneapolis that drew over 63 multicultural, immigrant, lgbtq, and disabled families, youth and community members, in collaboration with Pillsbury House Theater and led by our staff.

-Partnering with The Subversive Sirens and queer Latinx college students to create pan dulce that represents black liberation, body positivity, queer visibility in athletics, and the experiences of poc trans and lgbtq students in college campuses.

– Developing a Guest Vendor Program that provided 7+ local, bipoc, and women makers with a safer space where to sell their products, grow their customer base, and avoid real barriers to entrepreneurship such as high booth fees, lack of transportation/ set up equipment, sharing high sales percentages with pop-up hosts/venues, and microaggressions.

Dulceria will be open regular business hours and fulfilling orders until February 22 and we invite you to stop by for yummy pan dulce and cafecito!

Additional information can be found in our FAQ page so staff doesn’t have to carry the emotional burden. Pero if you’d like to stop by to thank them for their work, they’ll appreciate it.

On behalf of my familia and staff, gracias for your support, for your patronage, and for your trust. It has been un placer y honor compartir esta aventura con ustedes. I look forward to discovering what my next endeavor will be, to spend time with my familia, and to continue being in comunidad.

With gratitude,

Dulce Monterrubio
Founder and Proud Immigrant
Dulceria Bakery